MacArthur Metro Needs Your Donations


by Sheila D'Amico


Dear Readers,

The MacArthur Metro needs your financial support. Will you be a Money Honey or a Friend?

For almost 20 years, the MacArthur Metro has been a reader-supported community newspaper that links the neighborhoods from Fruitvale Ave. to Seminary and from Foothill to the Warren Freeway (Highway 13).

Besides feature articles, we report in six Neighborhood News columns on the Laurel, the Dimond, Maxwell Park, High St., Redwood Heights, and Leona Heights. We also bring you regular columns including The Imperfect Gardener, To Your Health, Boulevard Bites, Onions and Orchids, and the Calendar. We publish the MacArthur Metro ten times a year in a print edition of 7,000 copies and a recently revamped online edition that provides text of articles, color photos, and a pdf.

We do all this, including the gathering of information, attendance at meetings, fact checking, and photography, with more than 30 volunteers who are the MacArthur Metro writers, production staff, distributors, photographers, and board members. We contract for printing, advertising, layout and graphics, and have done so for several years. Recently we added contracting with a managing editor. These services and other operating expenses bring our budget to just under $50,000 a year. We don't raise enough income to meet these expenses.

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All of our funds to operate the MacArthur Metro come from our wonderful advertisers, who purchase approximately 30 to 40 display and classified ads each issue, and from approximately 100 donors, whom we call "Money Honeys" and "Friends."

For almost 20 years these advertisers and donors have contributed enough to keep the MacArthur Metro going without our engaging in active fundraising campaigns. Now we must let you know we need your help to continue operating this important community resource. Will you join our donors and make a financial contribution?

Please consider becoming a Money Honey by writing a check today for $50 or $100 or more. Or please become a Friend for a contribution up to $50. If you prefer to contribute using a credit card, go to our Web site, www.macarthurmetro.org. Click on Network for Good to make your donation. All contributions are tax-deductible. All contributions go to support the Metro. Thank you for being a reader. We hope you will be a financial supporter as well. We need you.



Creation by Brian Holmes