Dimond Neighborhood News
by Daniel Swafford
Peet’s Coffee on Fruitvale Ave. presented a $20,000 check to the Dimond Improvement Association on February 20. Photo by Nikki Mortimer.
Peet's Gives $20K to Beautify District
Peet's Coffee on Fruitvale Ave. presented a $20,000 check to the Dimond Improvement Association (DIA) on February 20. The donation is designated for a community art project in the Dimond business district, acknowledging the work of DIA volunteers and serving as a reminder of the mural removed during the Peet's renovation. Artists are being sought to consider the design and location of the new installment. Contact dia\@dimondnews.com to get involved.
The art project is one of many changes to come to the Dimond Streetscape. The Fruitvale Alive plan is moving through the design phase with groundbreaking scheduled for summer 2009. Fruitvale Alive grew out of an MTC transportation grant to bring pedestrian improvements along Fruitvale Ave. Under a grant authored by David Ralston of CEDA, the funds will add trees, lighting, crosswalk bulb outs, and a plaza with seating area at MacArthur and Champion.
Councilmember Jean Quan, her Chief of Staff Richard Cowan, Ralston, and the Chair of Dimond Merchants Association, Ruth Villaseñor, joined area residents on March 15th to walk through Dimond and discuss the Fruitvale Alive plan. Recommendations will be considered in the next phase of the design. Visuals of the design and public comment can be found at Dimondnews.org.